Build a long-term relationship with your customers with purposeful and relevant email conversations
TRUSTWORTHY: ENGAGING EMAIL LEADS TO TRUST
Set expectations with your customer from the get-go. Then keep on fulfilling those expectations every time you send an email. In other words deliver value every time to gain customer trust.
RELEVANT: ENGAGING EMAIL IS ALWAYS RELEVANT
Relevance means knowing who your customer is, when and what they want from your emails. Talk to the right people, say the right things, keep on improving and you’ll increase sales. What you want to say + what your customer is interested in = Relevance!
CONVERSATIONAL: ENGAGING EMAIL ENCOURAGES TWO-WAY CONVERSATION
Just like a good old chinwag between friends, your emails should encourage a two-way conversation. You must provide content which is interesting and relevant plus give your customer a reason and an opportunity to respond.
STRATEGIC: ENGAGING EMAIL MUST BE STRATEGIC
With the right software engagement metrics can be measured and analysed. Use metrics to measure your email marketing and assess their effectiveness, then, tweak and keep on tweaking.