How to create a marketing automation in ActiveCampaign

Quite simply, I’m loving ActiveCampaign, I moved over from Mailchimp recently and it’s features are amazing, particularly for the cost, which is super low.

One of the first things I did was have a play around with the automation feature – it’s pretty cool as to what it can do.

The marketing automation is one of its most powerful features with the ability to perform automated processes based on contact behaviour.  ActiveCampaign’s automations are perfect for tagging your leads, moving contacts into different lists, removing them from lists, delivering an online course or a series of emails over a period of time and that’s just the tip of the iceberg.  There’s way more it can do.

Here’s some of the features I like:

  • Add tags to contacts.
  • Set time delays between actions from minutes to years.
  • Add and remove subscribers to other lists.
  • Trigger an automation based on if a certain link was clicked within an email.
  • Check to see if a contact opened an email.
  • Trigger an automation based on how many times a visitor has clicked on a certain page on your site.

Here’s a quick video I put together showing you how easy it is to create a simple marketing automation:

There is a bit of a learning curve and getting your head round, particularly when you get into more complicated automations.  However, once they’re set up, you’re done and your marketing will run on autopilot.

ActiveCampaign is fast becoming a must have tool if you want to start automating your marketing, segmenting your leads and tagging your contacts.

If you’ve switched over to ActiveCampaign recently, I’d loved to hear how you’ve been getting on with it.  Please share in the comments below.

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